In our highly diversified, technological age, customers expect a wide variety of product options to satisfy their needs. In my own businesses, I've personally seen the expectations of variety from customers, as well as the implications on revenue for companies that don't provide it. Today, my businesses are operating on a steady 1-4% monthly increase in revenue, attracting a variety of online customers and giving me more time to create innovative, forward thinking product solutions and less time worrying about making sales.
But it wasn't always this way. I've seen first hand the negative side-effects that limited online options have on customers, stunting their interest in your company as well as your income. No matter what I tried, nothing seemed to convince customers to purchase my products.
I know the struggle of diversifying solutions for your customers, and trust me when I say that when you understand these three types of online products, you'll be able to open new avenues for revenue and get back to having fun with you business.